Special Group and Nakatomi Launch New 'Tipsy' App to Make Award Shows a Little More Exciting
Award shows are filled with glitz, glamour and celebration.
However audiences often find themselves tuning out after their nominated
categories have passed, when ideally they'd stay engaged throughout the
entire evening. So to solve this, and to make sure even people who
aren't there on the night can still be part of the fun, Special Group
and Nakatomi have teamed up with the launch of Tipsy.
![Tipsy PR[5][1][2] (2).jpg](http://cdn.campaignbrief.com/assets_c/2018/11/Tipsy%20PR[5][1][2]%20(2)-thumb-400x593-308225.jpg)
Tipsy
is a free event-based tipping app that lets you pick winners in each
award category for the chance to win cash prizes. Users enter their
selections at the start of the night, then follow the results throughout
via a live leaderboard.
Tipsy
is a free event-based tipping app that lets you pick winners in each
award category for the chance to win cash prizes. Users enter their
selections at the start of the night, then follow the results throughout
via a live leaderboard.The app debuted last week, where
Chris Howatson, CEO of Che Proximity, correctly tipped 17 of the night's
35 categories, winning the $1,000 cash prize sponsored by Uber Eats.
![Tipsy PR2[5][1][2] (1).jpg](http://www.campaignbrief.com/assets_c/2018/11/Tipsy%20PR2[5][1][2]%20(1)-thumb-400x595-308228.jpg)
Says Howatson: "Even when you don't win an award, Tipsy means you can. It made the whole night a lot of fun!"
Says
Cade Heyde, managing partner, Special Group: "We were really stoked
that Tipsy was such a hit on debut. It's a bit of fun and a
great companion app, gamifying any live event - award shows, broadcasts
and more."
Tipsy is now available for all future live events and award shows, beyond just the advertising industry. Those interested in having Tipsy active at their event or award show can contact cheers@tipsyapp.com.au.
