Special Wins Three Agency of the Year Titles at Campaign Asia Awards

Special clocked up another legendary evening at the Campaign Asia Agency of the Year awards dinner overnight in Singapore – walking away with a trifecta of ‘Agency of the Year’ titles Special managed to defend its position as ‘New Zealand Creative Agency of the Year’ and ‘Integrated Agency of the Year’, whereas Special PR won ‘PR Agency of the Year’ for the second year in a row.

Sam Stuchbury, founder and creative director of Motion Sickness won Young Business Leader of the Year – with Matt Barnes, client partner in Special Wellington, walking away with a category commendation.

Tony Bradbourne, Special's founder, commented, “To win Creative Agency of the Year, Integrated Agency of the Year, and PR Agency of the Year for the second year running is a clean sweep any agency leader would be proud of.”

“Campaign Asia is a prestigious regional award show, which sees our work judged by the best marketing and communication professionals across Asia Pacific – and I’m so proud to see Kiwi creativity continue to be recognised internationally.”

Kelly Grindle, managing director of Special PR, added, “This caps off an incredible year, which continues to see Special PR recognised as the most effective PR agency in New Zealand by all major award shows.”

“We have continued to add new clients to our portfolio, deliver some show-stopping PR campaigns and improve profitability – but most importantly, we’ve built an enviable team of the best PR practitioners in the country. They work hard every day to make Special a success, and I’m exceptionally proud of the work that they do.”

Campaign Asia is judged by client marketers across the Asia Pacific region who review agency innovation, key work and recognition, business performance, client retention and relationships, culture and talent management and industry contribution.

Key highlights from Special in 2024 include Cliché Codes from Uber Eats and the latest brand campaign for Contact– while also launching The Inclusive Code, a new set of tools to drive better disability inclusion in advertising.

Key highlights from Special PR included the return of the Pizza Hut buffet for its 50th anniversary, the creation of the KFC Gravy Train for Super Rugby and the creation of “the restaurant with the most stars” to drive international appreciation for Kiwi cuisine for Tourism New Zealand.

Campaign Asia Agency of the Year marks another incredible year of industry recognition for Special. Just last month Special was also named ‘Agency of the Year’ by industry heavyweight B&T for the fifth year in a row, while Special PR continues to be the most awarded agency by the Pressies and has maintained its title as ‘Large PR Agency of the Year ‘by the New Zealand Public Relations Institute.

The full list of Special New Zealand recognition includes: