Speight's Helps Kiwis Finish Unfinished Projects in New Campaign
Speight's is launching its latest campaign and competition via DDB New Zealand saying 'We Will' to helping Kiwis complete their unfinished project.
Says Ben Pegler from DDB: "After finally knocking off the last of our Speight's backyard sheds, it's time for us to tackle phase two of the 'We Will' campaign: 'We Will II - The Unfinished Projects'. Building sheds showed us that Kiwis loved getting together to get stuff done. So finishing the nation's unfinished projects seems like an equally good reason to enjoy a Speight's or two."
Says Ben Wheeler from Speight's: "Last year's 'We Will' campaign was not only a huge success for Speight's, but also succeeded in getting Kiwis helping each other out. Similarly 'We Will II' looks to harness the same enthusiasm and motivate our Speight's drinkers to finally finish that project that's been bugging them (or their family). And there's nothing more motivating than dangling a few cold Speight's to say thank you."
The Speight's Unfinished Projects campaign has launched across New Zealand and is supported with a 30 and 15 second TVC, extensive digital activity including a new microsite, outdoor, social and point of sale activity.
The Speight's Unfinished Projects campaign has launched across New Zealand and is supported with a 30 and 15 second TVC, extensive digital activity including a new microsite, outdoor, social and point of sale activity.
