Spinning Tea Cups Make the World Go Round This World Peace Day

Brooke Bond Tea has launched an online film campaign for World Peace Day, supporting Unilever´s working partnership with Peace One Day and reinforcing their brand mission that common ground is just a cup away. The campaign was created by LOLA MullenLowe Madrid and airs today, September 21st.

The Brooke Bond Family (Unilever) is a collection of 27 tea brands from around the world. For World Peace Day they wanted to inspire people to come together for a conversation over tea and show how this simple act can break down barriers and open hearts and minds.

“For hundreds of years tea has been a catalyst for people of all backgrounds to relax, connect and find common ground where perhaps there was none before; A practice that we need more than ever in today’s increasingly divided society,” said Ben Curtis, Global Brand Director, Brooke Bond.

The TV spot is set in a dreamlike realm that shows how in today’s divided world, people often put themselves and others into groups based on their belief systems. Until they find that they have a lot more in common than not.

Tomás Ostiglia, Global Creative Director at LOLA MullenLowe, says: “Working with the team at Brooke Bond is inspiring. We don´t want to seem naive about solving the world’s problems, but it’s a good start when brands bring these issues to the forefront and get us thinking.”