Spire Healthcare Brings to Life the Story of a Swift Recovery in New Campaign by M&C Saatchi London

Independent hospital provider Spire Healthcare has unveiled a major new multichannel brand awareness campaign, ‘The sooner you’re better, the better’. The push was developed in partnership with M&C Saatchi London.

The campaign seeks to make the brand front-of-mind for people aged 35+ who are open to the idea of private healthcare. It positions Spire as the ‘fast-track health service’, getting people back to their lives, loved ones and the things they love, sooner.

‘Leap’, a 30-second TV spot directed by Chris Hewitt at Knucklehead, employs CGI-enabled magic realism to bring to life the story of swift recovery, getting back to being yourself and returning to what you love doing.

The film opens in a Spire hospital. As a patient receives positive news about his treatment, the consultation room around him begins to transform. The patient finds himself bathed in sunlight standing on a cliff. He then leaps from the cliff to join his wife and children for a special moment playing in the sea below as he looks forward to getting back to what he loves.

A second TV ad, ‘Hike’, will launch in early 2024.

Filming for the spots took place in a Spire hospital as well as on location in the Peak District and Greece.

Across print, social and digital display, patients are depicted having a great time with their family and friends, in nature or on holiday.

Media planning and buying for the campaign is by Smithfield. Activity is running across TV, print, social, digital display, web and door drops.

Spire has 39 hospitals and eight clinics around the UK.

Nicholas Godsall, head of brand and marketing, Spire Healthcare, said, “It’s currently very challenging for patients requiring timely medical treatment, with restricted access to elective healthcare services and longer waiting times than usual. This new campaign shows how Spire Healthcare offers a solution to this problem, by providing fast, world-class healthcare when patients need it most.”

Matt Lee, executive creative director, M&C Saatchi London, added, “When people are affected by injury or illness, it can be the simplest joys in life that are taken away. This new campaign shows how the world class treatment at Spire can quickly get you back on the road to recovery, so that you can get back to what you love, sooner.”