Spotify Hairstyles: Fans Can Now Cop Their Favourite Artist's Look with Spotify Vietnam

The use of celebrity images on salon signboards has long been a familiar cultural practice in Vietnam. As part of Wrapped 2024, Spotify has reimagined this tradition by replacing old-style photos with modern posters of local artists, creating unique experiences for music lovers.

In Vietnam, a trip to the salon has long been more than just a beauty routine—it's a way for people to keep up with the latest trends in hairstyling. Historically, images of popular celebrities displayed at hair salons have served as guiding stars for customers looking to adopt the hottest styles.

Making this connection between personal expression and pop culture to the next level, Spotify Wrapped, the global annual campaign by Spotify, returns with its 2024 edition under the theme: "You Made 2024." This year's Wrapped celebrates not only individual listening habits but also the fans and communities that define modern music culture. By showcasing favourite tracks, artists, and genres from user data, Wrapped offers a vivid snapshot of how music intertwines with our lives.

In Vietnam, Spotify has partnered with the creative agency Happiness Saigon to launch a unique initiative as part of Wrapped 2024. High-quality portraits of some of Vietnam’s most celebrated trending artists—Vũ Cát Tường, Wren Evans, and MONO—will grace the walls of hair salons in Ho Chi Minh City and Hanoi. This campaign bridges the gap between music and lifestyle, bringing the essence of these artists into everyday spaces.

Music fans can access their Wrapped 2024 on the Spotify app to discover their “Top Artist” of the year. If one of their favorite artists happens to be among the three highlighted in this campaign, they’ll have the chance to replicate their idol’s hairstyle—entirely free of charge.

But Spotify didn’t stop there. In collaboration with Đông Tây Barbershop, the platform rolled out mobile haircutting trucks across Ho Chi Minh City, giving fans the opportunity to transform their looks amidst the city's bustling streets. This creative twist brought the excitement of Wrapped 2024 to the heart of urban life, blending music and style in a way that feels tangible and personal.

The campaign's highlight is its appearance at HOZO Festival 2024, one of Vietnam's largest international music festivals this year. Here, festivalgoers not only get to experience live music but also engage with Wrapped 2024 in an entirely new way. From hairstyling inspired by their favorite stars to the electrifying atmosphere of the festival, Wrapped 2024 captures the spirit of connection and creativity.

Through these initiatives, Spotify continues to demonstrate that music is not confined to concert stages or playlists—it exists everywhere, weaving its way into the very fabric of everyday culture.