stcplay Breaks Stereotypes in the Gaming World with Inclusive Campaign

The perception of gamers being confined to stuffy, neon-lit rooms with grandiose setups has endured over the years. However, stcplay's new campaign aims to reintroduce gamers to the world, showing that any individual, regardless of their gender, age, or profession, can be a dedicated gamer. Indeed, gaming is now as diverse and vibrant as the players themselves.

"Every Gamer has a Place" campaign, developed in partnership with VML Riyadh, was recently launched on multiple platforms by stcplay, the trailblazer in the gaming ecosystem. This campaign is here to challenge the conventional gaming norms, tearing apart the stereotype that only teenage boys engage in gaming.

Through its improved features, stcplay offers gamers a platform where they can discover new content, shop for gaming gears and digital items, participate in tournaments, and connect socially with other gaming enthusiasts. The stcplay is designed to cater to all, ensuring unlimited access and an inclusive community.

"Our campaign philosophy is simple: whether you're a mother, a grandfather, a professional, or a casual gamer playing simple games on your phone, whether you're gaming in a state-of-the-art setup or on the go, you'll always have a place with stcplay" said Faisal Saud Nagshabandi - creative campaign specialist at stc.

“We wanted to move beyond gaming clichés and celebrate the reality: everyone games! This campaign brings that to life, showcasing the diverse faces of the community and the inclusive spirit that stcplay fosters. We aimed for something bold and unexpected that reflects the vibrancy of today's gaming culture. We hope it inspires a sense of pride belonging, making every player feel seen and celebrated” added Firas Ghannam, executive creative director at VML Riyadh.

In line with these developments, the brand has produced a visually compelling film that daringly shatters stereotypes associated with gamers, exploring the identity of players in the smallest details— their choices, their styles, and their interaction with the gaming world. This film, along with a series of Key Visuals (KVs) highlighting the diversity in the gaming community, is part of the campaign's initial roll-out, with more exciting content to follow.

Game on with stcplay, where no gamer is left behind.