Working directly with the creative team at On, Untold Studios presents the first in a series of bold and energetic films to showcase the new Cloudmonster range of running shoes.
Directed by Stefan Hunt, the 30 second film immerses viewers in a whirlwind journey set on the corner of a New York street as a keen runner flies by with curious onlookers left bemused by the speed and agility of the runner. Newspapers fly in the air as a gust of wind, hot off the heels of the runner, sends passers by into disarray.
Taking inspiration from Hollywood blockbuster movies, the spot is packed with suspense and drama, delivered with a comedic edge. Director Stefan Hunt explains, “This project was equal parts hard and fun. Hard because I so badly wanted to feature every cliché Hollywood blockbuster moment only to be reminded this was not two hours long. Fun because the world of running is full of weird and wonderful individuals and the brief was to celebrate them all. The result - I kept it simple. One runner. One movie genre. And a sprinkle of weird.”