senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Steggles and M&C Saatchi Sydney's New Campaign Encourages Australians to 'Host a Roast'

12/07/2018
Agency
Sydney, Australia
85
Share
To promote the cause, M&C Saatchi has created 'The Power of the Roast', a 30 and 15 second commercial for TV

Steggles is a genuine, Aussie brand that has provided a quality product to families for almost 100 years, as well as giving back to local communities. Since 2001, Steggles has raised more than $8 million for children's charities through the Steggles Charity Nest. Charities within the Nest include Children's Cancer Institute, Lifestart, Children's Hospital Foundations and more.

Spearheaded by M&C Saatchi Strategy, the agency has created the concept of 'Host a Roast'. For the month of July, when we tend to hibernate and love nothing more than coming together over a hot roast chicken, for every Steggles Family Roast sold, 30 cents goes to helping Australian children's charities.


'Host a Roast' gives the brand the opportunity to form a meaningful connection with its consumers by truly owning and talking about its charitable pursuits.

Says Yash Gandhi, head of marketing at Baiada - parent company of Steggles: "We wanted to create an enduring platform that made it easy for Australians to come together with their friends and family over a roast, for a good cause. Steggles has been passionate about creating a real difference to the lives of little Stegglers doing it tough. This initiative aimed to connect the dots and stay true to the Steggles tone in doing so."

Says Cam Blackley, chief creative officer, M&C Saatchi: "The Power of a Roast is a lovely, simple idea to drive awareness of the good Steggles is doing for children's charities. These kind of comms tend to be a bit dry so I'm pleased to say we've avoided that with an over enthusiastic dad whose heart is more into getting the dark meat than anything else."

The campaign will also unfold across out-of-home, radio and point-of-sale.

Production
SIGN UP FOR OUR NEWSLETTER
Work from M&C Saatchi Group AUNZ
The Plastic Forecast Case Study
Minderoo Foundation
03/09/2024
3
0
We're Stegglers for Family
Steggles
05/08/2024
17
0
A Win's A Win
BWS
16/11/2023
28
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0