senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Steve Fuller Shoots Freeze Frame Confessions for TV Program App Hotstar

09/03/2015
Production Service
London, UK
101
Share
Director collaborates with Lowe Lintas & Partners to launch new film for STAR Network

When STAR Network wanted to tell India about their new Hotstar app, which let's viewers watch any of their content for free, they turned to Lowe and Partners and Steve Fuller with Ransom Film in India to come up with a fresh and exciting TV commercial. 

The film highlights STAR's philosophy that TV viewing should be about individual choice and freedom. People should be able to watch their movies, shows, and sports anytime they want, wherever they happen to be. 

To tell their story, the team employed a frozen-moment technique to separate Hotstar users from the pack. The hero of each scene comes to life to express their individuality. This is a new way of enjoying entertainment, and they are at the forefront.

The film was shot on location over three days in Mumbai. Post was done partly in Paris by Reepost, and partly in India by Volt Studios. Fuller was brought in from New York via his production company in France, Gang Films. Steve Fuller is respresented by El Colony in Eastern Europe and Greece.


Brand
Agency / Creative
Production
Post Production / VFX
SIGN UP FOR OUR NEWSLETTER
Work from El Colony
Public
Public Stores
31/05/2024
8
0
'The English' Title Sequence
BBC/ Amazon Prime Studios
30/11/2022
703
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0