Store Mannequins Model New Collections in Empty Peruvian Theatre Seats

Fahrenheit DDB launches Peruvian retailer Oechsle’s latest campaign supporting cinemas.

Two years since the Pandemic started, theatres in Peru still have capacity restrictions. 35% of the seats remain empty, which means 35% of unsold tickets. Therefore, Oechsle, one of the biggest retailers in Peru, decided to help the theatres by buying the unsold tickets to sit its Mannequins in the restricted seats and show its collections in an unusual way.