Streetwear Brand Starter Gets into the Sandwich Game with Iconic Jimmy John’s Collab

On National Sandwich Day – Friday, November 3 – Jimmy John’s celebrates both flavour and fashion in one delicious drop: the Jimmy John’s x Starter limited-edition jacket. Perfect for connoisseurs of the finer things in life – drip and sandwiches – this iconic Starter jacket is Jimmy John’s first-ever collaboration with a high-end streetwear brand and gives a nostalgic nod to 90’s fashion. With the mission to help fans look good and do good, Jimmy John’s will donate all proceeds from jacket sales to the Jimmy John’s Foundation, a proud partner of the Boys & Girls Clubs of America.

“Jimmy John’s fans are crazy about our sandwiches – and now they have something new to crave with these high-fashion, limited edition jackets,” said Jimmy John’s chief marketing officer Darin Dugan. “Starter was a quintessential part of '90s culture and now that the brand is back and hotter than ever, we can’t wait to see how our one-of-a-kind jackets are styled on the street. Knowing that 100% of the proceeds help the important work of Boys & Girls Clubs of America, makes this drop even more meaningful.” 

The exclusive jacket will be available for purchase on the Jimmy John’s Online Store for $150 beginning on Friday, November 3. A lucky few JJ’s Freaky Fast Rewards members will receive early access to jackets before they sell out freaky fast. 

The idea came from the team at VaynerMedia.