Studio Hansa & CBS Action Appeal to More Than the Average Action Fan

Following on from a run of extremely successful projects,  Studio Hansa once more worked with CBS / Zone /AMC Networks to create a campaign for their CBS Action channel.

A high octane, fly-on-the wall look at what lengths a ' SUPER ACTION FAN! ' would go to to create classic drama in their own homes and workplaces (where CBS Action lives). From Forensic housewives to Trekkie office clerks, Tech support bomb disposal guys to a Chuck Norris-lovin’ baddass Granny, the idea was all about these almost heroic followers of action.

Studio Hansa called on a few familiar faces to create it. Who better to pull off an everyman hero than Wallace (Matt Fraser) from Hansa's BAFTA- entered short film Bad Day at the Office. Along with Isabelle (also from Bad Day) and the iconic ‘frozen’ grandma from the much admired (and a bit parodied)  CBS Drama spot.

A fantastically fun and engaging project that was a testament to the desire of the client, we’re all very proud of it and more importantly it upholds a run of bold work for a forward-thinking client.