Subaru Parodies Pharma Ads in Funny Impreza Campaign

Subaru Canada is offering a cure for boredom across the compact car market. By taking a page from pharmaceutical campaigns, the new 2020 Impreza shows just how re-energised drivers can expect to be when they get behind the wheel. 

Using an integrated, multi-media approach, the new campaign features a series of younger drivers, desperately in need of excitement, before experiencing the fun to drive 2020 Impreza for themselves. 

“Being able to break through, while being relevant with a younger audience were crucial components to this launch,” says Ted Lalka, vice president, marketing and product management. “For this launch, we purposely went against conventional car advertising in order to stand out.”  

Beginning January 20th, Subaru launches nationally with TV, Digital, OOH, Cinema, Spotify and Dealer Initiatives. Audiences may also look forward to a multi-faceted social campaign that includes everything from pointless polls on Instagram, to finding the ultimate cure for seemingly endless stream of boring content found on Social Media. 

“We felt that this was a fresh and unique way to differentiate ourselves from the competition,” says Zak Mroueh, chief creative officer and founder at Zulu Alpha Kilo. “It brings a lot of attention to the new Impreza in a fun and memorable way.”

Zulu Alpha Kilo led strategy and creative development, Agence Rinaldi handled Quebec market creative and OMD was behind the media planning and buying.