Subaru’s New Forester Shows Families It Has Both a Fun and a Wild Side

For Subaru Canada, family fun is a serious matter. But, to empower family fun, you need a vehicle you trust to enable it. The new Forester and all-new Forester Wilderness do just that.

This month Subaru launches their new Forester campaign with two hero films. ‘Way More Funner’ features the new 2022 Forester and follows a young family on a journey, experienced through the eyes of young boy, as they head out on a daytrip ending with a mind-blowing discovery. The all-new Forester Wilderness follows a different family as they set out for a journey of epic proportions. The Forester Wilderness, the most capable Forester ever, enables them to go deeper and higher into the mountains in search of big family adventures.

“We focused on Forester’s adventure-ready versatility, to connect with busy parents who are looking for a car they can trust and that does not sacrifice on durability, safety or fun,” says Cynthia Bouris, vice president, marketing and brand management. “These are also the first Forester spots launched under the new brand platform ‘Welcome to Uncommon’ so it was imperative that we showcase family adventures that are anything but common.”

This labour of love launched nationally February 14th across multiple channels.

“We used a cinematic approach to pull people into the story and connect with our viewers on an emotional level.” says Wain Choi, executive creative director at Zulu Alpha Kilo. “We had dogs, kids and even a wolf in one spot to help showcase the vehicles in unexpected ways as we follow families on their every day and epic adventures.”

Zulu Alpha Kilo lead the strategy and creative development, Agence Rinaldi handled Quebec market creative and OMD was behind the media planning and buying.