Subway Couples up with Love Island and Launches New TVC to Homes across the UK and Ireland

Subway has aired new television commercials, bringing the new announcement of the Subway Series menu, the brand’s biggest menu transformation in its nearly 60-year history, into homes across the UK and Ireland. The ads, premiered during Coronation Street on Monday night (June 5th) as part of a historic marketing campaign for Subway marks the brand’s return to TV after several years. As well as the new TVCs, Subway is also this year’s official lunch partner of ITV2 and ITVX’s Love Island which will involve creating humorous TV spots and engaging social media content bringing the new ‘Two Ways to Subway’ debate to life.

Subway Series Television Commercial

The two new 30 second TV spots ‘Two Ways to Subway’ focus on the insight that there are two types of people in the world.  Those who want to pick everything, and those who are happy to go with the flow. With the introduction of the Subway Series menu with 15 exciting, new chef-inspired creations, the campaign will focus on the new creative idea that there are now ‘Two Ways to Subway’ appealing to those two types of people.

The multi-channel strategy, covering both the UK and Ireland, is sparking a light-hearted debate, as consumer research reveals there are two types of people in this world.  The first spot shows a woman flabbergasted by her relaxed boyfriend’s blasé attitude to what goes on his Sub, while the second spot shows an exhausted office worker trying to convince her micromanaging boss to go with the flow when ordering his Subway for lunch. Both end frames, ask the question… there’s two ways to Subway, so which way are you?