senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Sue Bird, Candace Parker and Stephen Curry Return for CarMax's Latest Campaign

17/02/2023
Advertising Agency
Richmond, USA
872
Share
CarMax spots from The Martin Agency highlights how customers can feel confident buying or selling a car

The Martin Agency has launched its latest work for CarMax featuring Sue Bird, Candace Parker and Stephen Curry. 

As in years past, Stephen is a good sport allowing Sue and Candace’s skills and accomplishments to shine through, often at his expense in the new campaign, 'One on One'. The campaign focuses on all the ways CarMax customers can feel confident and empowered when buying or selling a car.

This recalls back to CarMax's viral commercial in 2021 that was hailed at the time as a 'new standard' in elevating female athletes and racked up millions of views. 

That commercial created a conversation calling for more brands to invest in female athletes, which is what CarMax, the Official Auto Retailer of the WNBA, continues to do with a mission to drive equity for all and elevate the popularity of the league.  

Check out the other spots here

Brand
Agency / Creative
SIGN UP FOR OUR NEWSLETTER
Work from The Martin Agency
Inescapable
Geico
12/09/2024
61
0
Training Camp
GEICO
12/09/2024
46
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0