Sunderland AFC's 'Wearside by Side' Film Captures Football's Family Feeling

Kristian Young directs this nostalgic film for Sunderland AFC to mark the launch of the club's season cards.

The 'Wearside By Side' campaign aims to encapsulate the matchday experience by reviving the memory of football as a thoroughly inclusive family occasion, not just a 90 minute game of sport. Football clubs change stadiums, managers and players on a regular basis, but the love and passion for the team stays with families through generations and never dies.

We follow the journey of one Sunderland family through three decades as they make their way to the game.From father and son to father and daughter, the film flows seamlessly from 1997 to 2007 and ends at present day, filling the fans with nostalgia and pulling on the heart strings as our protagonist hands down the red and white scarf through the generations.

The film is surrounded by football, but holds family and strong relationships firmly at its core. A message that resonates with football fans throughout the country, not just SAFC, as a heartwarming fan experience comes to life.