senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Super Rich Wave Farewell to a Ruined Earth in GRDF's Cautionary Future Vision

05/09/2019
Advertising Agency
Paris, France
66
Share
The French gas distribution network and Rosapark come together to educate the nation about green gas

Never has our planet’s ecological situation been as dire as it is today. Despite the sci-fi worlds we see in sci-fi films, the future of our beloved Earth is at stake. That’s why GRDF, France’s gas distribution network and Rosapark are launching a bold, quirky, new campaign to raise awareness among the general public about green gas, a concrete energy solution that will help us transition to a more ecological society. The film sends us into a hypothetical future where a group of wealthy citizens are celebrating their departure as they escape to a safer, presumably cleaner planet.

Because our natural resources aren’t unlimited, and fleeing isn’t a viable solution, many of us still believe in the future of our planet. Today, there are solutions for preserving the environment and GRDF believes in one of them: green gas, a renewable energy produced locally from organic waste. For nearly ten years, GRDF has been committed to supporting farmers and local communities who invest in producing green gas, which allows them to heat, cook and move around, as part of a global approach to protect the planet.

Filmed by British director Nima Nourizadeh, "The Farewell Party" puts green gas at the heart of the discourse and positions it as a real solution of the future. A veteran of ad campaigns and music videos, Nourizadeh has also directed feature films such as "Project X" and "American Ultra", and now brings her colourful, singular and freshly contemporary style to bring us a message full of hope for the future, with an offbeat and original approach.

The campaign begins September 5 online, on GRDF's social networks (Twitter, Facebook, Instagram, YouTube) and via the hashtag #LeGazVertLavenir (#GasForTheFuture) on Twitter. Educational content about green gas will also be promoted on social networks through September 22 boost awareness about the advantages of this energy.

Brand
Agency / Creative
Media
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
More News from Rosapark
High Five
High Five: France
29/06/2021
183
0
Trends and Insight
The Nuanced Art of Ad Agency PR
19/02/2020
194
0
ALL THEIR NEWS
Work from Rosapark
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0