senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Supercheap Auto Declares Its Love to Bathurst 1000 with Amusing Parody Campaign

16/10/2020
Advertising Agency
Melbourne, Australia
63
Share
With campaign from The Monkeys and directed by Al Morrow from Rabbit, the films follow Supercheap Auto's PR representative as he navigates his way through each stage of loss

They say if you love them, let them go. If you really love them, hold a bunch of press conferences confessing your love and vow to never let them go. The latter is the way Supercheap Auto decided to go after it was announced earlier this year that despite 16 years of partnership, next year the Bathurst 1000 has decided to end things and see other sponsors. A foreign owned sponsor nevertheless.

Created by newly appointed agency of record, The Monkeys, part of Accenture Interactive, and directed by Al Morrow from Rabbit, the campaign follows Nathan Murray, PR representative from Supercheap Auto, in the lead up to the race. As he navigates his way through each stage of loss, will this end like Romeo and Juliet or will it be more of Ross and Rachel situation? Only time will tell.

Supercheap Auto managing director, Benjamin Ward, said: “Supercheap Auto isn’t going down without a fight and the humble press conference seemed the most 2020 way to do that.”

The Monkeys Melbourne chief creative officer, Ant Keogh, added: “They say love has no boundaries. We now know that extends to one man’s love for motor racing.”

Follow Nathan’s journey this week on the Supercheap Auto Facebook page or website whilst also checking out this week’s great specials on engine oil. 


Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from The Monkeys Melbourne
Hello Christmas
Telstra
10/11/2023
445
0
Operation: Steve’s Multi
Ladbrokes
27/03/2023
19
0
Cliffhanger
Macpac
20/03/2023
774
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0