Superstar Madison Beer Takes on Super-Sized LEGO Fortnite Adventures

Grammy-nominated music star and gaming fan, Madison Beer, has joined forces with the LEGO Group and Epic Games as part of a major launch campaign for LEGO Fortnite, live now as part of an exciting month for gamers.

This December, the world of LEGO Fortnite expanded with a major game update for LEGO Fortnite Odyssey, and the release of all-new social roleplay game, LEGO® Fortnite Brick Life – as LEGO Fortnite became a new, centralised location for family friendly LEGO play experiences within Fortnite.

Madison, who has more than 74M followers across her social media, has appeared in new content to celebrate these new LEGO Fortnite launches – that content can be seen now on channels including Facebook, Instagram, YouTube, Reddit, Twitch, TikTok, and online streaming platforms – whilst Madison also hosted a livestream on her official Twitch channel (https://www.twitch.tv/madisonbeer) on December 20th where, she dived into exciting adventures on LEGO Fortnite Odyssey and LEGO Fortnite Brick Life.

In the campaign content, fans can see Madison assume two different, unique roles. In LEGO Fortnite Odyssey, we see Madison rallying fellow gamers to defeat the Storm King, whilst in LEGO Fortnite Brick Life she can be seen assuming the role of a real estate mogul, showing the audience how they can make new friends, explore the sights, land your dream job, and move into their new home in the city of Brick Bay.

Madison Beer can be seen in content for LEGO Fortnite Brick Life here:

And in content for LEGO Fortnite Odyssey here

“Teaming up with the LEGO Group and Epic Games and diving into the world of LEGO Fortnite has been so much fun and these new updates are next level and offer something totally different. From taking on the Storm King in LEGO Fortnite Odyssey to building out a world in LEGO Fortnite Brick Life, there’s so much to explore. See you in LEGO Fortnite”, said Madison.

The new LEGO Fortnite brings together all LEGO content within Fortnite as a centralised destination of family-friendly play experiences, including LEGO Group-made and creator-made LEGO Fortnite Islands. This change demonstrates the LEGO Group and Epic Games’ commitment to delivering on their long-term partnership vision.

In LEGO Fortnite Odyssey, The Storm King has thundered onto the scene in the survival mode’s latest update: Storm Chasers! With his storm-wild legion, led by Raven, The Storm King has everything he needs to complete his sinister quest to consume all. It’s up to you and your friends to stop him!

And in LEGO Fortnite Brick Life, the only limit is your imagination. As you explore this bustling city with up to 31 other players, you’ll find it’s full of interesting locales to explore and landmarks to admire. Visit the Cozy Paws Cafe at the Beach or meet friends for a coffee at the Town Square, decorate your own home with a wide range of LEGO furniture, and take on an assortment of jobs — from a mystical Fortune Teller to the hard-working Sushi Chef and even the mischievous Scoundrel.

More details on LEGO Fortnite Odyssey be found in the Epic Games announcement blog here.

More details on LEGO Fortnite Brick Life can be found in the Epic Games announcement blog here.

This week’s launches are the latest to come from the long-term partnership between Epic Games and the LEGO Group to develop fun and safe digital spaces for children and families. In addition to the launch of LEGO Fortnite last December, the two released LEGO elements and tools to Fortnite creators in March 2024, expanding the offering of LEGO content in Fortnite and encouraging creativity, experimentation and collaboration through play.