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Supply & Demand’s Mac Premo Slices Through Time for Supercuts

23/03/2015
Production Company
Los Angeles, USA
92
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Director teams with agency Olson to launch time-lapse spots

Supply & Demand’s Mac Premo has teamed up with Olson, MN to create a Supercuts campaign showing the adventures of customers between haircuts through a series of selfies.  “Angelo,” “Chrystal” and “Sam” open on each after a haircut in the salon.  

They check out their locks, snapping a selfie before a 180-degree pan takes us directly into their smartphones to reveal a time lapse burst of photos showing two months of adventures.  Their hair slowly grows over time, each spot ending with a return to Supercuts to restyle their scruff. 

It’s an energetic flow of images sharing unique and intimate moments as each experiences what life has to offer.  A spirited edit by Premo adds to the rhythmic beat in work that personalizes Supercuts in the best possible way.



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Language:
English
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