senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Suzuki Celebrates Relaxed Victorian Restrictions in Joyful Campaign

19/10/2020
Advertising Agency
Melbourne, Australia
67
Share
Suzuki partnered with Deloitte Digital to celebrate the easing of restrictions and increased 25km travel radius for Melbournians with state-wide campaign that brings to life the joy of driving

Launching with a film and outdoor the For Fun’s Sake brand is offering Joyrides, the campaign gives a chance for Melbournians to take a test vehicle on the road, even if they have absolutely no intention of buying a car.

Rob Rosengarten, assistant marketing manager, Suzuki, said: “It’s been a hard couple of months only being able to do laps of the same 5km. Now we’ve got some of our freedom back we thought we’d invite people to enjoy driving again. So, if you don’t have a car, or even if you do, come and take a Joyride, for no other reason than for fun’s sake.”

“Now that we can once again drive just for the fun of it, we didn’t want Suzuki to miss the opportunity to celebrate,“ added Matt Lawson, chief creative officer, Deloitte Digital.

Michael Pachota, general manager, Suzuki, concluded: “We hope the film reflects the joy people are feeling with this regained freedom, and what better way to do that than in a Suzuki. Because that’s literally what we’ve tried to do.”

The campaign will roll out through OOH, digital and social channels today.


Agency / Creative
Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Deloitte Digital, Australia
Suzuki Time Machines
Suzuki
21/02/2024
41
0
Afternoon to Arvo
Balter Cerveza
18/10/2023
5
0
Aussie Taco
Balter Cerveza
18/10/2023
10
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0