Suzuki Reframes the Road with Tongue-in-Cheek Brand Campaign

In the latest campaign from the For Fun’s Sake brand platform, Suzuki has announced that it is in fact a state of mind…as well as being very much a car. The campaign, which launches with a 30 second brand film, celebrates the unique 'Mindframe' of Suzuki’s customers.

“If you own a Suzuki you’ll know that it’s not just a car, it’s a mentality and a unique way of seeing the world,“ stated Michael Pachota, general manager, Suzuki. “And because it’s also a car, it’s also a great way of actually seeing the world, with incredible mileage."

Matt Lawson, chief creative officer, Deloitte Digital, added: “Sadly, there are a lot of Suzuki drivers out there who aren’t yet driving Suzuki’s. So, we hope this speaks to them. We want them to know, that like them, the only thing we take seriously is a penchant for incredible quality, excellent value automobiles."

The campaign also includes an online 'driver's test' to identify and recruit drivers who have the Suzuki 'Mindframe' and will also roll out through social and radio.