Swarovski Brings Colour to Summer with Audience Activated DOOH Campaign

Swarovski presented a vibrant splash of summer colour with an exclusive interactive  campaign that dominated Ocean Outdoor’s Eat Street screen at Westfield London.

The interactive campaign invited participants to 'Bring Colour To Summer' by stepping on one of four coloured spots positioned in front of the large format digital out of home screen.

Ocean’s Look Out technology detected when people are standing on the floor vinyls, triggering the colour they have chosen to change from black and white to vibrant colour on the screen. If they moved from one vinyl to another, the colour changed to match. And when a group became involved, they lit up the entire screen in full colour at the same time. 

The activation included a chance for participants to win a summer bag and voucher to be redeemed at the Westfield London store.

The campaign was planned by Havas Media and Adcity UK with supporting creative by HKX Productions in association with Ocean Labs.