senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Taco Bell and Xolo Maridueña Help Bridge the Chicken Divide with the Cantina Chicken Menu

26/09/2024
Advertising Agency
Los Angeles, USA
305
Share
Cobra Kai star brings the family together with chicken in spot from Deutsch and Biscuit Filmworks

Taco Bell is on a mission to convert TRACHICKENALISTS, those stuck monotonously ordering the same 'Big Chicken' on repeat to Taco Bell’s Cantina Chicken Menu, the ultimate way to kick boring chicken to the curb.

In the new campaign from Deutsch, 'Bridging the Chicken Divide' Netflix’s 'Cobra Kai' star Xolo Maridueña weighs in as a lively family dinner ‘discussion’ gets underway. Capturing the truism of a family dinner conversation that veers into uncomfortable territory. Xolo thinks chicken, especially with such bold flavours, could be the common ground the family needs to come together; TRACHICKENALISTS and the NON TRACHICKENALISTS alike.

“We’re approaching chicken in a whole new way. Like most new things, some people will embrace it right away, and others will need a nudge,” said Caroline Johnson, associate creative director, Deutsch. “We used the family dinner setting and made it as ridiculous as possible to find common ground between those looking for bold and unconventional flavours and those stuck in a TRACHICKENALIST mindset.”

“After his role in bringing an iconic franchise into the modern era, Xolo was the perfect representation of a new generation of chicken eaters,” said Derek Smith, associate creative director, Deutsch. “He has an old soul that makes us immediately trust what he has to say and the youthful charisma to get even the most stubborn TRACHICKENALIST to embrace a new way of eating chicken.”

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Deutsch LA
Relive the '90s
Taco Bell
31/10/2024
82
0
Bridging the Chicken Divide
Taco Bell
26/09/2024
33
0
Deutsch Animation
Deutsch
25/09/2024
9
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0