Taco Bell Haunts the Night with Chilling Tortilla Art

This Halloween, Taco Bell is taking the fright factor up a notch with its thrilling new campaign, 'Taco Boo’s,' where its famous tortillas showcase spine-chilling ghost faces from carefully placed char marks. This creative initiative taps into the psychological phenomenon known as pareidolia - tendency of the human brain to recognise familiar shapes and patterns in random objects - scaring partygoers and trick-or-treaters alike. 

As the spookiest night of the year approaches, Taco Bell and AOR Courage Inc. advise Canadians to brace themselves for a hair-raising encounter while roaming the streets after dark. 

“Taco Bell has always been a go-to for late-night cravings, and with Halloween here, we’re excited to elevate that experience,”  says Meera Patel, head of marketing at Taco Bell Canada. “Our ‘Taco Boo’s’ campaign not only embraces the festive spirit but also reinforces our role as the ultimate destination for night owls looking to indulge in something delightfully spooky.” 

The campaign goes live on October 31st and will run through November 3rd. Localised digital out-of-home billboards will be displayed all three nights after dark, illuminating downtown Toronto and amplifying the spook factor. The campaign will also engage audiences across Taco Bell’s social media channels, inviting everyone to join in on the fun.

“Our goal was to create designs that are as captivating as they are haunting, ensuring they grab attention through outdoor advertising and social media platforms,” explains Gerardo Agbuya, creative director at Courage Inc. “We aimed to evoke the thrill of Halloween, transforming every bite into a memorable, spine-tingling experience.”