Take 5 Gifts Thousands of Free Car Washes for Every Car Pooped on by Its Official Pigeon

At some point, everyone has had their car pooped on by a pigeon. For National Car Wash Day, Take 5 Car Wash is turning this annoying occurrence into a positive thing. Take 5 is following its new, pesky mascot, the Take 5 Official Pigeon, around 11 U.S. cities, giving away tens of thousands of free car washes to people who claim their cars have been pooped on by the pigeon. The giveaway “drops” today in Dallas, Nashville, Denver, Salt Lake City, Memphis, Atlanta, Tampa Bay, Little Rock, Birmingham, New Orleans, and Columbus, Ohio.

If you live in one of these areas and think the Take 5 Official Pigeon might have pooped on your car, or if you’d just like a free car wash starting on National Car Wash Day, visit here to redeem a free car wash while supplies last. After all free washes are given away, people will be eligible to claim a $5 off voucher.

“We wanted to do something creative to show our appreciation for our customers, while also inviting people to come check us out and experience the Take 5 difference. It was important to do it in a way that keeps our brand values and personality at the forefront. Take 5’s Official Pigeon is an unexpected and memorable, albeit messy, approach and that’s exactly why we love it,” said Brady Noon, chief marketing officer, Take 5. 

Created in collaboration with independent advertising agency Erich and Kallman, Take 5’s Official Pigeon is designed to drive brand awareness and trial of Take 5 Car Wash, which is known for its fast, friendly, and convenient service. The multi-city activation is supported by a comprehensive marketing campaign, including digital, social, email, radio, coupon drops on cars, outdoor posters, billboards, and on-location signage – all of which highlight the Take 5 Official Pigeon. 

"As a brand, Take 5 has a great sense of humour and we had a lot of fun playing with different attention-grabbing ideas for promoting their car wash giveaway. Bird poop is one of those things that's happened to everyone and is pretty hard to ignore when it's on your car. Pigeons are notorious for it, so why not follow one around as it poops on cars and offers free washes to those people. The Official Pigeon turns an annoying, everyday part of life into a great thing,” said Eric Kallman, co-founder and chief creative officer, Erich and Kallman.