Take a Bite out of TBWA\Paris' Jaws-Inspired McDonald's Ad
This August McDonald's will aim to transport you to the USA with American Summer, an 'operation bathed by the sun of the American coast' that will promote six new products.
To spotlight the new products, McDonald's and TBWA\Paris asked director Ben Gregor to develop three thriller films with humorous allusions to the biggest American blockbusters. These include a shark attack, a declaration of love on the beach, a raft adrift in the middle of the ocean, among other new takes on old summer film clichès.
Watch the video below to see Gregor's humorous and playful approach to the campaign:
Mcdonalds - American Summer from Knucklehead on Vimeo.
