TalkTalk Hits the Streets of London with Tongue-in-cheek Billboard Campaign

CHI&Partners will today launch a digital out-of-home campaign for TalkTalk, spreading London’s digital billboards with fun, tongue-in-cheek new messages about the brand’s TV offering.

Five new brand ads will play out across locations including Euston Station, Old Street Roundabout, Waterloo Bridge, Edgware Road and Cromwell Road, celebrating TalkTalk’s mission to brighten the nation’s homes by giving them great TV, for less.

Spirited lines such as “Pause Attenborough when nature calls” and “Travel back in time for Doctor Who” champion the brand’s flexible, great-value TV offering, while new vibrant colours and chunky, 3D letters illustrate the brand’s fresh, bold approach.

The work follows TalkTalk’s new TV campaign, ‘The Mission’, which aired last week, in which five household objects embarked on an odyssey-style quest to “find great TV”.