Tangerine Bank Returns with a New-and-Improved Bank Shot with the Toronto Raptors

Bank Shots are becoming something of a rarity, with the Toronto Raptors attempting Bank Shots a measly 3% of all field goals last year. Tangerine Bank, as the official bank of the Toronto Raptors and NBA Canada, is breathing new life into a forgotten play this basketball season. So, with the Toronto Raptors tipping off their season last week, it’s all about the fans as Tangerine ushers in the new age of the Bank Shot.

This season, every time the Raptors sink a Bank Shot, Tangerine will reward fans with prizes ranging from Raptors swag, signed jerseys and even tickets to the NBA Finals. More Bank Shots mean more prizes for Raptor fans – it’s that simple.

The new campaign creative is sleek and simplified, showcasing – literally – that Bank Shots equal prizes for fans. OLVs (30s and 15s) will run across social and DOOH, as well as in Scotiabank Arena. The video will also run on TV.  "Tangerine is focused on making things – like banking – less complicated," says Randy Stein, creative director at Rethink, tasked with updating the campaign. "While the first year of Bank Shot was a success, we needed to simplify, be more connected, with a clear so what for fans,"