Tata Curvv Captures a Futuristic Aesthetic for Vehicle Showcase

A slick new commercial from Martin Bennett showcases the Tata Curvv in all of its unique glory. A futuristic-like aesthetic puts a neon spotlight on the Tata Curvv, with each frame of the commercial flexing the design of the vehicle’s exterior and interior. 

The visually striking commercial has generated more than three million views on YouTube and was Martin’s first virtual production shoot. 

Martin had this to say: “As my first virtual production shoot this project was a great opportunity to be creative in a whole new space. Working closely with CGI environment designers to design and create a bespoke environment with four different looks. The shoot took place at the MARS Volume in London. A great team effort to realise this abstract launch film.”