TBWA\G1 Turns a Page with Epic New Nissan Spot

Over the course of the past eight years, Nissan has been at the forefront of the crossover segment – developing innovative new models and extending Nissan’s unique way of thinking, "Innovation that excites", to new sectors of the market.

Nissan and TBWA\G1 (Paris) have launched a new pan-European TV campaign featuring its leading range of crossovers: the original pioneer Nissan Qashqai, Nissan X-Trail and the compact Nissan Juke. All three models boast All Mode 4x4-i technologies, which deliver the ultimate driving experience and lets you take on the unknown with newfound confidence. 

The spots feature a couple journeying through varied landscapes, settings and scenarios that take the form of a giant book. As the pages rise and turn the world is turned into a dynamic, moving playground that puts the crossovers to the ultimate test. 

Nick Cooper, Executive European Creative Director, TBWA\G1 said: “The most exciting stories in life are those you can’t predict. It’s the suspense that leaves you hanging on the edge of your seat. It’s the twist you didn’t see coming and thrill you experience with every turn of the page. This became the core thought behind the campaign.” 

The full campaign rolls across TV, digital, print, CRM and retail in over 25 European countries.