TBWA\Stockholm Aims to Break the Cycle of Generational Poverty This Christmas
TBWA Stockholm’s new campaign aims to break the cycle of generational poverty.
The campaign wants to raise awareness of how children not only inherit poverty and vulnerability from their parents but are also trapped in a cycle that can persist for generations.
The spot leaves us with a feeling of the lasting impact and critical importance of a gift to the City Mission and families at risk this Christmas.
The production was made with New Land and director Maceo Frost.
