Teleflora Flower Delivery Asks Americans to Believe in Love This Valentine's Day

Teleflora, the world’s leading floral delivery service, introduces its 2024 Valentine’s Day bouquet line up with a brand-new campaign, 'Believe in Love,' which celebrates finding love in the modern world. According to a recent survey, the number of Americans who don’t have a steady partner is up 50 percent since 1986. Through this campaign, Teleflora reminds audiences that the journey to finding love begins with the belief that it’s out there, waiting to be discovered. 

'Believe in Love' follows five couples as they share their personal love story in a documentary-style interview format. From an emotional start with disbelief that true love existed, fear of heartbreak and feelings that they weren’t deserving of love, individuals lit up as they described how meeting their partner relinquished those fears and made them not only feel love, but also believe in it. Each interview closes with their partner joining them with a surprise Teleflora bouquet and love note. 

“Love can be discouraging, confusing and simply hard to believe in, but the right partner can change your perspective in all the best ways,” said Danielle Mason, vice president of marketing, Teleflora. “In a world filled with uncertainty, we wanted to reignite hope and optimism this Valentine’s Day. Flowers are a beautiful way to celebrate the ones who made you believe in the power of love.” 

Teleflora's 'Believe in Love' campaign was developed by The Wonderful Company’s in-house creative team at Wonderful Agency.

The campaign was directed by Station Film’s Ssong Yang. Ssong brings her strength for docu-narrative storytelling to the campaign with heartfelt portrayals from real-life couples who unexpectedly discover love, even some who thought it would elude them. 

'Believe in Love' is an extension of Teleflora’s overarching brand platform, which launched during Christmas 2017. The ad spot will be featured on YouTube, Facebook, Instagram and TikTok, and is supported by targeted in-stream media buys on connected TV, digital and mobile. 

To show your love for friends and family, #LoveOutLoud and surprise them with a unique Teleflora arrangement. Teleflora’s best-selling Valentine’s Day line up features beautifully curated arrangements always made by hand and delivered to your doorstep by a local florist. Each bouquet comes complete with a festive keepsake container that can be incorporated into home décor for years to come. To place an order, visit here.