TELUS Introduces a More Simplified Home Entertainment Experience with Cossette

The new Optik TV from TELUS has launched in Alberta and British Columbia. The Optik TV campaign invites consumers to reimagine the home entertainment experience as one that is simplified, personalised, more affordable, and way more enjoyable for all customers. 

Optik TV offers live and on-demand content across all devices, and streaming services like Netflix and Amazon Prime. In addition, it includes new features like personalised profiles, universal search, voice remote, and access to thousands of apps through the Google Play Store, all in one intuitive digital box. 

“The new Optik TV transforms the way Canadians access entertainment by bringing everything—streaming, live TV, Google Play—all together in one place and one plan,” said Rob Daintree, director, marketing communications, TELUS. “We know finding what you want to watch in today’s fragmented landscape is a real pain point for people. This campaign shows Canadians there’s a better way to find what they’re looking for.”

In partnership with Cossette, TELUS’ latest campaign shows how the new Optik TV won’t keep your entertainment waiting as you can get to it faster and all in one place, for one amazing price. The new platform will be rolled out across TV, connected TV, OLV, social, digital display, affiliates, Calgary CTrain and Vancouver adtrackmedia (SkyTrain), and OOH.  

“We’re blessed with an abundance of entertainment out there, but we spend almost as much time searching as we do watching,” said Jacob Greer, group creative director, Cossette. “The idea that the programmes we want to watch are waiting to be found seemed like a fun way to tell that story and show how the new Optik TV from TELUS can help.”