Temptation Is at an All Time High in Buff City Soap Spot

In preparation for National Laundry Day on April 15th, CALLEN and Buff City Soap created the latest spot featuring the handmade soap retailer’s Coconut-scented Laundry Soap Plus, which smells like a delicious homemade coconut cream pie.

In fact, it smells so delicious that viewers will see a woman so tempted by the delicious smell of the laundry soap, she has to sprinkle a bit into her mouth. But, like the co-workers who couldn't help sampling the pumpkin spice hand soap or Santa Claus when he smelled the cookie scented bar soap, just one taste doesn’t satiate her craving. She keeps sampling the delicious smelling soap until she ends up in need of medical attention. 

"We're thrilled to continue our 'Smells So Good You'll Want To Eat It...Don't' campaign with our creative partners at Callen!” says Chad Brizendine, CMO, Buff City Soap. “Laundry Soap PLUS has been a home run for our guests combining our irresistible scents with the cleaning power of baking soda. No more fun and entertaining way to continue our campaign after Pumpkin & Santa in 2023 than to hero our Coconut Laundry Soap PLUS in 2024."