Tennis Star Iga Świątek Shares Unbeatable Spirit in Porsche Film

Iga Świątek, Polish tennis sensation and World Tennis Association (WTA) ranking leader, has joined the prestigious Friends of Porsche line up in June 2023. In the newest campaign for Porsche the recent Indian Wells winner featured in a commercial that centres around the theme of change. This new campaign captures the essence of transformation, embodying both Iga's unbeatable spirit and the introduction of the fully electric Porsche Macan model, which appears alongside the tennis star.

Produced by Papaya Films, the spot is defined by its dynamic shots and editing, drawing parallels with the pace and intense fervour of high-level tennis matches. Directed by Michał Misiński and lensed by Michał Englert, the campaign's strategy and creative concept were crafted by DDB Warsaw and Juice was responsible for the comprehensive post-production of both sound and video.

"We managed to capture dynamic and diverse shots that reflect Iga's style of play on the court. Working with her has been very smooth. It's a great pleasure to witness her technique and talent up close and translate it to the film language" says Kamila Zawada, the producer at Papaya Films.

"Teaming up with Porsche is always a pleasure – their briefs spark creativity, and the freedom they offer allows us to collaborate with extraordinary talents like superstar Iga Świątek. I’m genuinely proud of what we’ve achieved, and I hope viewers can sense that depth when they see the final product” adds Michał Misiński, the director of the commercial. 

This campaign marks the second collaboration between Papaya Films and Iga Świątek. The first project was an international production for Infosys, in partnership with AKQA, shot earlier this year.