Tesco Has a Plan for Fussy Eaters in Campaign from BBH London

Tesco’s latest campaign for their new Meat & Veg mince explores the age-old battle between parents and fussy eaters.

Directed by HunkyDory’s Jack Clough, this spot from BBH takes us through homes across Britain as parents try in vain to get their kids to eat their veg. 

A rogue’s gallery of obstinate eaters all turn their noses up but fortunately, Tesco’s brand new Meat & Veg mince is on hand, allowing parents to smuggle veg into the bellies of fussy eaters without them knowing!