Following on from the successful #wakeup TV campaign, Tesco Mobile and Deep Focus London have created a social media campaign through Punq directors Dapper, who helmed a youthful urban spot which garnered 3.4 million hits on Facebook in a single week.
Featuring champion beatboxers, the ‘live’
billboard interacts with the public on a British high street and contains
hidden messages which viewers have to spot to win prizes.