That Lot Appoints Chelsea Gray as Influencer Director

That Lot, a creative social agency, has appointed Chelsea Gray as Influencer Director. In her new role, she will lead talent-driven initiatives across the agency’s existing accounts while spearheading the expansion of its broader influencer strategy. This appointment comes in response to the growing prevalence of the creator economy and subsequent demand for social influencer campaigns. That Lot is part of The Weber Shandwick Collective (TWSC), the world’s leading earned-first network. 

Chelsea joins That Lot from Ketchum, where she served as an influencer strategist. Prior to that, she held senior social media roles at R/GA and Frank. Her experience spans multiple industries, including food and drink, fashion and beauty, consumer electronics, gaming and sports lifestyle. She has crafted social strategies and influencer programmes across local, EMEA and global markets. With nearly a decade of experience, she oversees the full content lifecycle from strategy and content planning to delivery and team leadership.

In her new role, she will lead the development of That Lot’s influencer proposition, working alongside senior management to achieve key objectives. This includes creating a go-to-market strategy for the influencer product and ensuring the department's commercial accountability and growth.

“Having done some freelance work with That Lot in 2022, I’m very happy to be back. My experience delivering brand growth through social-first thinking will continue to drive innovative strategies and enhance client engagement in my new role,” commented Chelsea Gray.

That Lot continues its expansion. In July, the creative social agency appointed Paul Hewitt as the new executive creative director. Recently, That Lot launched the Adobe x Steven Bartlett ‘Manifest-o Method’ campaign, which inspires solopreneurs across the nation to ‘manifest’ their businesses using Adobe Express for a chance to win £10,000 and meet Steven at an exclusive event.

“We’re excited to have Chelsea on board. She will help drive the agency’s offering which spans a variety of tactics from on-the-ground partners to creators and household names forward. Her unique perspective and experience will be instrumental in shaping innovative campaigns that resonate with our clients' audiences,” said Holly Walton-Gould, strategy director, That Lot.

That Lot’s influencer offering has experienced exponential growth in the last 12 months and is critical to delivering on the agency’s mission to help clients create unexpected and most importantly memorable in a world where people prefer to be entertained and engaged in conversation rather than simply advertised to.