The 4A’s Launches New Resources, Guidance and Training to Empower Agencies for Effective GenAI Integration
With technology evolving at breakneck speed, staying current is not just an option but a necessity. The 4A’s is dedicated to ensuring that agencies are not only keeping up but are also leading the charge in the GenAI revolution, empowering members to seize the opportunities while mitigating its risks. Be sure to bookmark the 4A’s AI/GenAI Hub and check back often for the latest.
The GenAI Certification Course
The 4A’s GenAI Certification Course - designed in partnership with seasoned AI expert and technologist Pedro Laboy - equips advertising professionals with the knowledge and skills they need to effectively integrate AI into their workflows. This course covers everything from foundational AI concepts to advanced applications, ensuring that participants are well-prepared to leverage AI for competitive advantage. Whether you're a novice or a seasoned expert, this certification will validate and reinforce your expertise and enhance your agency's credibility.
Register for the next cohort here.
"I was impressed with the course content as it was comprehensive and engaging. The live sessions were particularly valuable, providing practical insights and the opportunity to clarify and understand changes that were happening in real-time in the AI space. Overall, this course has enhanced my skills and confidence in Generative AI, making it an excellent investment for our team's development," said Kiley Cowley, director of digital buying. “This was an excellent learning experience and worth the effort that I put into it. It was clear that there were a wide range of levels of gen AI among our participants and I think that was a positive; lots of inspiration from other participants and teams during live breakout sessions.”
“This course, in a very short window, takes you from AI novice to AI genius. Pedro's ability to build on the themes on a weekly basis allows you to feel more comfortable with AI and has you leaving the course thinking about developing your own tools."
The GenAI Blueprint - Members Only
Navigating the complexities of AI implementation can be daunting. That's where the GenAI Blueprint comes in. This comprehensive guide offers step-by-step instructions for integrating AI into your agency’s operations. From identifying the right AI tools to implementing them effectively, the GenAI Blueprint is your roadmap to successful AI adoption. It also includes best practices for maintaining a balance between automation and human creativity, ensuring that your agency can harness the full potential of AI without losing its key differentiating aspects. The blueprint was released in June 2024. New chapters are added each month.
Forrester + 4A’s Survey Insights: The State of Generative AI Inside US Agencies Members-Only
What’s the current landscape of AI usage in US agencies? The Forrester and 4A’s survey report provides valuable insights into how agencies are employing AI technologies. This report highlights the trends, challenges, and opportunities that agencies face, offering a detailed look at the state of generative AI in the industry. Understanding these insights can help your agency make informed decisions, get a peek into what other agencies are doing and stay ahead of the curve.
Preserving Agency Value in the Era of GenAI
As AI becomes more prevalent, it’s crucial for agencies to communicate the value of human expertise in harnessing the technology. The 4A’s provides guidance on how to achieve this balance. By focusing on the unique strengths of human talent combined with enhanced productivity, agencies can differentiate themselves in the age of GenAI. Learn how to articulate your value proposition and maintain client trust even as you embrace AI technologies.
Key Themes from the 2024 AI Index Report
The AI Index, sponsored by Stanford University, offers a comprehensive overview of the state of AI across multiple dimensions. The 2024 AI Index Report covers topics such as technical performance, responsible AI and the economic impact of AI. The 4A’s has distilled this extensive report into a high-level summary, highlighting the key themes and implications for advertising agencies. This summary serves as a valuable resource for agencies looking to stay informed about the broader AI landscape.
Weekly Roundups: Noteworthy News LinkedIn Series
No time to keep up with all things AI? No problem! The 4A’s offers a weekly roundup of the most relevant and noteworthy AI news on LinkedIn summarizing key developments agency professionals need to know. Published on Fridays, the LinkedIn summary post is a great way to catch up on anything you’ve missed and dive deeper into the topics you care about the most.
The 4A’s is committed to empowering agencies with the tools and knowledge they need to navigate the evolving AI landscape. From certification courses and comprehensive guides to insightful reports and practical guidance, the resources available are designed to help your agency thrive. Don’t miss out on the opportunity to stay current and competitive. Explore all the AI and GenAI offerings from the 4A’s today and position your agency for success in the future.
