Seattle-based animation studio The Academy’s Swedish team Brikk inspire culinary artistry in the new PSA, “Reclaim the Kitchen,” for Wolf Ranges out of The Richards Group.
Fusing sharp tabletop with cleverly delectable cuisine design, the short takes a bird’s eye view of picture-worthy edibles to urge people to ditch eating out and get back into the kitchen for home cooked meals. The dynamic visual storytelling not only paints an engaging narrative for the high-end gas range brand, but also lures viewers in with the mouth-watering and culinary show-worthy dishes that are enough to ignite a cooking impulse in even the most dedicated pizza delivery customer.
The short will appear on the Reclaim the Kitchen microsite and the campaign also includes the additional 15 second “The Solution” and “Starts With One.” In addition to directing the campaign, Brikk also handled comprehensive VFX and animation.