The AICP Looks to the Future of Advertising's Best...and It's Not Great
The AICP today launched a series of short films to promote the Call for Entries to the 2015 AICP Awards – the AICP Show and AICP Next Awards. The campaign, under the banner “Craft Your Legacy,” is viewable at www.craft-your-legacy.com, and promotes the fact the all winning work in the AICP Awards is permanently archived by the Department of Film at The Museum of Modern Art. The Call for Entries for the AICP Show and AICP Next Awards is now open here.
AICP partnered with director Brian Billow of O Positive to task several of today’s most innovative and well-respected creative directors to imagine what their life might be like 35 years from now, and how having their work archived in MoMA's prestigious film archive might factor into their life's legacy. Each piece – which was imagined and scripted by the subject – features a documentary style interview of a “senior avatar.”
Showcased are: Rob Reilly of McCann (this year’s Next Awards Judging Chair); Gerry Graf of Barton F. Graf 9000; Tor Myhren of Grey; Tiffany Rolfe of co:collective; and Ted Royer of Droga5. In each scenario – set in 2050 – all note that whatever their "current" lot in life, their legacies are intact because their work is safely preserved in the MoMA archive as result of having won an AICP Award. All end with the tagline: “Craft Your Legacy. We’ll Protect It.”
Reilly and Graf (who was last year’s Next Awards Judging Chair), working with AICP President and CEO Matt Miller, conceived the concept for the campaign.
"Every year we try to articulate in different ways how this continuing archival project is much more than just an individual award,” noted Miller. “This campaign reminds all sectors of the industry that now is the time to submit their work for consideration - and now is the time to shape how they are remembered."
The deadline to enter the AICP Awards is February 27, 2015. The AICP Show and AICP Next Awards both premiere during AICP Week, which takes place June 2-4.
