The Australian Government Is Turning ‘Rubbish’ into Incredible New Things with ‘Remade in Australia’ Platform

Encouraging all Australians to continue their recycling efforts, The Australian Government has launched ‘ReMade in Australia’ a platform to highlight that recycled waste is an incredibly valuable resource.

Created by The Monkeys, part of Accenture Interactive, ‘ReMade in Australia’ showcases just some of the inventive products that are manufactured in Australia from recycled material – from roads and infrastructure to sunglasses and home furnishings, there are hundreds of products created from Australian recycled materials.

The ‘ReMade in Australia’ campaign was launched by Prime Minister Scott Morrison and Minister for the Environment Sussan Ley in Sydney this month and includes creative executions on broadcast television, cinema, radio, OOH, print and across social.

A Department of Agriculture Water & Environment spokesperson said: “The aim of ‘ReMade in Australia’ is to create a campaign message that really cuts through the clutter. Something that is bold and unexpected, that showcases the amazing innovation in recycling and remaking products right here in Australia, achieved with government assistance.”

The Monkeys co-founder and group CEO, Mark Green, adds: “The ‘ReMade in Australia’ campaign invites Australian industry, retailers and consumers to all get involved in helping Australians to choose products that have been made from recycled material right here in Australia. It’s a great message.”