The AYGO Marks Its Territory In Saatchi Dusseldorf's Toyota Prank

In a new prank film for Toyota AYGO, Saatchi & Saatchi shows the car’s playful side by launching ‘Aygo Crazy’ to appeal to young people who meet the little imperfections of life with humour.  The main character of the prank is an extensively remodelled AYGO-Low-Rider, which cruises through the streets of Berlin and draws attention to itself by humorously marking it’s territory.  Part of the ‘Go Fun Yourself’ campaign, the film can be seen on the campaign website

"The specific challenge for us concerning this film was to capture real emotions," says Alexander Reiss, ECD of Saatchi & Saatchi Dusseldorf. "Due to the spontaneous and all around positive reactions of passers-by during the shoot, we knew we made the right decisions about the concept.”

Sevilay Gökkaya, General Manager of Marketing at Toyota Germany also added, "With this prank we are continuing our AYGO-brand strategy very successfully. Together with Saatchi & Saatchi we have managed to re-position the AYGO with younger buyers and are also on track concerning our strategic business goals.  And we are also happy with the sales figures of our important mass model – they are significantly above the expected."

In addition to movies concerning the new AYGO, the Dusseldorf Saatchi & Saatchi team has already created several campaigns for the hybrid Toyota models Auris and Yaris and the German market.  These films were staring the ‘odd couple’ Jan Josef Liefers and Axel Prahl – two criminal investigators in a German TV series.