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The Barbarian Group Goes Back to the '90s to Bring Back Crystal Pepsi

10/12/2015
Advertising Agency
New York, USA
105
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Enter Pepsi Pass sweepstakes for a chance to win a pack of the iconic 1990s beverage

Crystal Pepsi is back, with help from creative agency The Barbarian Group. Pepsi announced that it will re-release Crystal Pepsi, its clear cola from the 1990s for a limited time. The only way to get a bottle is to sign up for a sweepstakes running from Dec 10-11 through the brand's loyalty program, Pepsi Pass, and 13,000 winners will win a complimentary six-pack of the soda. 

Pepsi also released a two-minute, 41-second spot from The Barbarian Group featuring a janitor who finds that one floor of his office building is still stuck in the '90s, working hard on the Crystal Pepsi release. 


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