The Colonel’s Iconic Bolo Tie Rings in KFC Canada’s Summertime Late-Night Hours

This summer, KFC Canada is tapping into late-night eats and extending their hours across 653 locations. Now, beloved fried chicken enthusiasts around the country will be able to indulge for a little while longer, with extra time for every craving. But, there’s a catch: closing times differ at each location and KFC Canada wants to make sure you don’t miss a second. 

To keep all Finger Lickin’ fans in the know, KFC Canada launched their latest bit with AOR Courage - the Bolo Ti(m)e- a bespoke, modular dial that showcases the varying times of each new late-night schedule, paying homage to none other than the Colonel himself. With customisable outputs, one legendary icon can accommodate each location and its corresponding hours.  

"We’re thrilled to cater to all of our fans nationwide with our summerlong extended hours” said Jordan Sequiera, brand manager at KFC Canada. “Being famous for our delicious, juicy fried chicken, a perfect match for late-night cravings, we’re now ensuring everyone has more time to satisfy their appetite, whether it's 11PM or 2AM.” 

The widespread campaign will see support through OOH billboards which will have Canadian fans seeing the iconic bolo tie transformed into watch hands to display the exact time their local KFC is open until. Billboards will be located across the country in major cities like Toronto, Vancouver, Ottawa, and Moncton targeting every participating restaurant and their diners. The campaign will see further support from location-specific socials, in-store displays, and OLV. 

"KFC is a brand full of famous iconography, and when we lean into that, we can create highly ownable things no other brand can,” said Gerardo Agbuya, creative director at Courage. “The Bolo Ti(m)e not only reinforces our commitment to informing customers of the different closing times but highlights their lasting legacy and rich visual heritage .”