The Danish Association of Engineers Delivers ‘The Blackout Box’ Warning of Fragile Climate Future

The Danish Association of Engineers (FRI) raise attention to Denmark’s energy infrastructure to the most influential people in the country by hand-delivering ‘The Blackout Box’ filled with alarming news. 

In FRI’s March 2024 State of the Nation Energy & Climate, a report on the condition of Denmark’s critical infrastructure, a striking statistic is clear: Denmark’s energy infrastructure is so fragile that blackouts will be a normal part of the country’s future, unless the government invests billions of dollars to the cause. In partnership with creative agency Uncle Grey, FRI delivered ‘The Blackout Box’ to send a warning to the country’s 40 most powerful people in social, politics, and media.

The box includes:

• The ‘State of the Nation’ report with recommendations on how to invest to improve the country’s blackouts      
• A flashlight 
• A power bank 
• An emergency blanket 
• Canned food and a water canteen 

“Blackout Box is basically ‘Famously Effective’ in a box. It’s a fame activation that has gotten Danish politicians to take notice and discuss something as boring as energy infrastructure – even going so far as to get a record download of the report,” Lars Samuelsen, creative chairman at Uncle Grey noted. 

Recipients include The Denmark Minister of Energy, chief editors at the biggest national newspapers, energy/climate experts from Think Tanks, and key influencers from podcasts, TV and radio. Each box includes a tailor-made cover letter to fit the stakeholder's POV on energy, and a call-to-action on how to help FRI prevent blackouts in Denmark.

To make FRI’s recommendations come to life each element within the Blackout Box was designed to tell a story from the report by using facts, figures and key messaging. 

The ‘Blackout Box” is a large push to influence Denmark’s upcoming political discussions for the 2025 Finance Act 2025, where the budget allocations are determined for the country.  

Alongside the hand-delivered Blackout Box, a LinkedIn social media campaign further targets key decision stakeholders.