The Essential List: Katarzyna Spałek
Katarzyna Spałek is head of social media at MullenLowe Warsaw. In this newly created position, she is coordinating social media communications and influencer and gaming marketing projects for the agency's clients. The last nine years working at Dentsu - most recently as an account supervisor - she was mainly responsible for social media projects for clients such as Polsat Plus Group, Esoleo, Telewizja Polsat, L'Oreal, W.Kruk, Vistula, AVON, Biedronka, Auchan. She also co-created the gaming program for Microsoft's Xbox brand. Overall, she has 14 years of experience working in the industry - she also previously worked at Akon Marketing Partners (here for Henkel, Bic and Nestle) and Socializer.
Lifestyle
o Place of birth: Hospital
o Hometown: Warsaw
o Staycation: Milky Way
o Vacation: Italy, Portugal, Iceland
o Pet: Two girl cats - Bonnie and Kida
o Place of work: MullenLowe Warsaw
o Place of workout: Couch
o Side project: Gaming on PS5, being obsessed with F1
o Mode of transport: Imagination
o Bonus travel essential: Powerbank, headphones
Culture
o Artist: Banksy
o Musician: The Knife / Fever Ray, and many more.
o Commercials / music video director: Director X
o Film director: Wes Anderson
o Photographer: Annie Leibovitz
o Film: The Lion King (1994)
o Series: The Office; “People learn in many ways, but experience is the best teacher.” – Dwight Schrute <3
o Commercial: Durex - Grocery Store Kid
o Music video: ROSALÍA - A Palé
o Video game: The Witcher 3 Wild Hunt, The Last of Us, Far Cry 5, Cyberpunk 2077
o Board game: Ouija
o Book: Anything from Murakami
o Magazine: Wired, dazed
o Bonus culture essential: Kindle, museum adventures while travelling, tattoos
Food and Drink
o Breakfast: Late and savoury
o Restaurant: Warszawa Wschodnia (East Warsaw)
o Cheap bite: Pesto pasta
o Working lunch: Greek salad
o Favourite dish: Tomato soup
o Signature dish: Cinnamon buns, pavlova
o Snack: Pedro Pascal
o Guilty pleasure: Never guilty about my pleasures
o Bar: Loreta, Foton (both in Warsaw)
o Booze: Whiskey
o Not booze: Ice tea
o Bonus food: Cheetos flamin’ hot
o Bonus beverage: Water
Kit
o Phone: iPhone
o Computer: MacBook
o TV: Samsung 52’’
o Headphones: Panasonic, wireless
o Camera: Not the front one 😉
o Soundsystem: LCD 😊
o Pen / pencil: koh-i-noor
o Where you document an idea: Notion, phone
o Casual clothing: T-shirt and jeans
o Smart clothing: Polka-dot black dress
o Footwear: Nike
o Watch: Out for the bad guys
o Collection: Sneakers, perfume
o App: TikTok and YouTube
o Favourite social media feed: TikTok
o Work programme: Started making it. Had a breakdown. Bon appetit.
o Analogue work tool: Pen, notebook
o Morning grooming / makeup essential: La Roche-Posay Cicaplast B5+, Fenty
o Bonus kit essential: Coffee
